Email Marketing – DOO.biz

Secret number two: Make your email marketing messages compelling for the reader. Keep them short and to-the-point and ensure that the recipient will see the value in whatever you’re saying. Increasingly, people are becoming distrustful of “hypie” messages that sound like they were written by an advertising copy writer. Make your message real, make it personal, and make it deliver a benefit from the readers’ perspective. If there’s nothing in it for them, they’ll just delete your message or possibly even report it as spam.