Get Your Email Campaign Started on the Right Foot
New email marketers are often at a disadvantage when it comes to learning the ropes of building a successful email marketing campaign. This can also be true for veteran marketers who have set their email campaigns on autopilot and are now seeing a drop in the effectiveness of their mailings. Simple techniques like checking the integrity of a new list of email addresses, using properly formatted HTML code, and knowing what words and phrases are now considered ’spammy’ can directly impact the marketer’s overall return on investment. 
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